When I started this blog, I was determined to stick to my three topics: food, books and travel. The world is simply too full of too many topics, and I wanted to stay focused.
I’m breaking my rules here, people.
Why oh why is Gwyneth Paltrow on the cover of Bon Appétit? The magazine is supposed to be about food, not the celebrities who write books and cookbooks about it. When I received my copy in the mail today (along with Allure and Esquire), it took me a moment to realize that the magazine I held in my hands was indeed Bon Appétit. Where was the tantalizing photo of towering layer cakes, of burnished gold chickens, of luscious bowls of pasta?
I understand why images of celebrities and other famous folk oftentimes are emblazoned across and throughout publications — put Angelina Jolie on the cover of Vanity Fair and you’ll sell millions of copies; ditto Lady Gaga and Vogue. The difference is that Vanity Fair is a magazine about politics and pop culture and Vogue is unabashedly about fashion and style. Bon Appétit, on the other hand, is about — or is purportedly about — food, drink and entertaining.
Honestly, I have nothing against Ms. Paltrow; I read GOOP, I watch Glee, I liked her in the Iron Mans, I’ll probably borrow My Father’s Daughter from the library and if I like it I’ll likely buy it. In the magazine, Ms. Paltrow is quoted as saying “Maldon sea salt, olive oil and lemon can make anything great,” something I myself have said several times before; last night’s quickie dinner even put that philosophy to work.
What upsets me is this: I can’t help but think that somehow the integrity of Bon Appétit has been compromised. Of course Ms. Paltrow’s cover will sell magazines and in the industry’s troubling times profits are more important than ever. I understand this.
I’m still disappointed.